We’re constantly researching ways to make better and more comfortable underwear. So why were we interested in studying the words that make us uncomfortable?
Well, we’re all about helping woman deal with squirm-worthy subjects. But whenever we tried talking about them, we realized that many women can't stand some words. Well, two words in particular.
We set out to see if these two words were universally hated and why.
WHAT'S YOUR CRINGEWORTHIEST WORD?
Share your word using #worstwords
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With help from linguistics expert Mark Liberman from the University of Pennsylvania, we focused on the phenomenon known as word aversion:
A feeling of intense, irrational distaste for the sound or sight of a particular word or phrase.
We surveyed over five hundred women to identify the worst offenders, and then held interviews and focus groups with dozens of women to investigate what makes these words so awful.
WHAT DID WE FIND?
First off, there are an astounding number of normal, everyday words that make women want to barf – including the word "barf." We identified a long list of over 40 uncomfortable words.
But looking at all the data, there were six words that rose above the rest in their ability to make us dry-heave.
If this word gets you in a flap, here are some alternatives: flutter, blow, wave, fold, covering.
We come from Canada, where cheese curds play an important role in our national French fries and gravy dish, poutine. But maybe it sounds too much like "turd".
When describing peanut butter, salsa, chocolate chips, it’s great. Chunky salsa is delicious. But if you’re talking about yourself or someone else, not cool.
We're fairly sure if we interviewed 100 guys, that most of them would be fine with this one. Maybe even more than fine. So gross.
Try saying this one. It will make your face feel gross.That’s just how awful it is. The awfulest.
Women hate the words "moist" and "panties." A lot of them. Also, when you put the two together, well, it’s disgusting.
We hate "moist panties” as much as the next girl. That’s why Knix Wear is here. Everything we do is about making underwear that makes the world a more comfortable place for us ladies.
So you never have to think about those two words ever again.